Over 2 million women have been pushed out of the workforce as a result of the Covid-19 pandemic. HeyMama, in partnership with Lincoln, Stuart Weitzman, and Ground Truth introduces a campaign urging moms to put “motherhood” on their resume, leveraging the various ways parenting translates into the workforce to combat the growing female recession.
HeyMama, a fast growing online community of entrepreneurial and working moms, has launched the Motherhood on the Resume Campaign, a concerted effort to dismantle the stigma against mothers in the workplace. The campaign invites women to add “mother” to their resumes, offer companies a chance to take an actionable pledge of support for working moms, and provide training for both employees and employers that will equip them to personally take on the biases and challenges facing working moms in professional settings.
“The pandemic has shown the country what working moms have long known: we face ongoing workplace discrimination and a lack of resources that, in turn, harms our career goals,” Katya Libin, co-founder and CEO of HeyMama, said. “This campaign is a step in not only acknowledging the ongoing disparities working moms face, but in changing the overall perspective of working moms. Motherhood does not take away from our careers. It enhances them. Parenting provides us all with another set of tools that make us even more vital to managers, employers, and coworkers.”
The campaign is supported by Rebecca Minkoff, Becky Karsh, the global head of people development at Uber, and Aya Kanai, Head of Content & Creator Partnerships at Pinterest
“Motherhood skills have been instrumental to my role at Stuart Weitzman where I became a Chief Marketing Officer and Chief Mama Officer at the same time,” Behnaz Ghahramani, CMO at Stuart Weitzman, said. “At Stuart Weitzman, we believe in making bold moves and letting strength shine through. We are proud to be partnering with HeyMama on the Motherhood on the Resume movement because parenting is the ultimate bold move and parents make our families, communities, and organizations stronger and shine brighter.”
While the pandemic and its economic impact pushed over 2 million women out of the workforce, inequities have long existed inside the workplace. A reported 40% of hiring managers don’t hire women for fear they’ll eventually have to offer them maternity leave. And given that moms make $.70 for every dollar fathers make,women are more likely to take time off or reduce their workload as a result of having children. In turn, those “gaps” in employment are also used against women, even though studies have found that women with children are actually more productive, not less, than their child-free counterparts.